If you’ve been wondering how to watch Facebook live, you’re not alone. Facebook has made it very easy for people to view live streams of their favorite people, and now you can, too. Whether or not it’s worth your while to join in on the fun is up to you, but here are a few tips to help you make the most of your time on the social network.
Is Facebook Live worth it?
Facebook Live is an exciting new way to interact with your audience. The feature allows you to Livestream video, filter it, comment, and check analytics. Live videos have the potential to reach a wide audience and help you build your brand. You can use Facebook Live for educational sessions, marketing, and products and services.
If you’re unsure if you’ll be able to engage your audience, test it out beforehand by scheduling a private broadcast. You can also use a tripod to prevent “shaky cam” and to minimize background noise. Of course, having a strong broadband connection will also help.
You can also use Facebook Live to launch a new product. The platform allows you to create short videos that promote your new product. You can even create an event using it, so your viewers will know to tune in. Or, you can host a valuable Q&A session. In this way, you’ll get a wide audience who will be interested in your brand.
Another advantage of Facebook Live is that once it’s posted, it stays on your page forever. The feature is popular among marketers and celebrities who take advantage of the platform. Even national news channels are taking advantage of it. However, the platform doesn’t come without problems. Occasionally, users experience technical issues, which can make the video blurry or warped. If you’re not careful, you risk losing your viewers.
Is it worth it to go live?
If you have never broadcasted on Facebook, you’re probably wondering, “Is it worth it to watch Facebook live?” Live videos have a few major differences from regular videos. First, they are likely to include spontaneous moments and technical problems, which means they’re more likely to contain mistakes, stutters, and other issues. Plus, producers cannot always call a “cut” to remove things that might look awkward.
Facebook Live video streaming is akin to an event; if you want to get a lot of people to watch it, you need to build interest ahead of time. Facebook allows you to create events and target specific groups. You can also set reminders for your event in order to get people to watch it.
Facebook users are enthusiastic about Facebook Live videos and spend more than 3x as long watching them compared to regular videos. They also tend to post more comments and are more likely to receive replies during live videos. Furthermore, Facebook says that comments on live videos increase tenfold compared to regular videos.
Facebook rewards those broadcasts that generate the most comments. More comments mean more views and better engagement. So, it’s important to respond to these comments. This will encourage more viewers to leave comments and make your broadcasts more likely to appear in News Feeds.
Is it worth it to go live with influencers?
Facebook Live allows the cast and audience to interact with each other. It also gives celebrities unprecedented access to their fans. However, not every influencer is comfortable in front of the camera. Even the biggest names sometimes struggle to perform live. This is because the content must be thought of on the fly, and mistakes can’t be edited later.
Influencers need to know their audience to create an engaging Facebook Live video. Many of them want to sell a product or drive clicks. Most influencers have their own goals for the content, and some are more interested in making money than fostering fan loyalty.
If you collaborate with an influencer, you should consider asking them to produce videos at least 10 minutes long. This will allow you to demonstrate the features of your product, give your fans a discount code, or show off a new product or service. Also, remember to ask them to share your video on their pages. Shares account for 40 percent of video watch time.
If you want to watch Facebook live with influencers, you can designate a user as a Live Contributor. This way, they can go live on behalf of your brand and make money from the broadcast. They don’t need admin access to do this. By choosing the right influencers, you can build a partnership that benefits you, your viewers, and the influencers themselves.