Companies can make good money from SEO, and more companies are realizing this and turning to companies that claim to improve their SEO. However, because search engine algorithms, particularly Google’s, change so frequently, you must ensure that your SEO company is not providing you with outdated or bogus advice that will waste your money and time. Select the top rated seo companies.
Here are some of the most common lies and inaccuracies that SEO companies may tell you.
“Incorporate keywords into meta tags.”
Many SEO firms will provide you with a list of keywords to include in each page’s meta tags. Although including concise a paragraph in your meta description, is important adding meta tags will not improve your website’s ranking in Google. Google stopped doing this long ago, and other search engines soon followed suit.
“Make your website available to search engines and directories.”
When determining how high to rank your site, Google considers the number of incoming links to your site as part of its algorithm. However, it only counts high-quality links. Often an SEO company might tell you that they’re going to “submit your site to 400 search engines and web directories”. This is ineffective because the links may be irrelevant. Furthermore, if they add links to websites known as ‘link farms,’ designed to manipulate Google’s rankings, you may be penalized by search engines, severely reducing your chances of being ranked at all.
“A lot of traffic is good for SEO.”
Your SEO company may show you a Powerpoint presentation with a graph showing the increase in traffic to your website. You’re famous now! However, be skeptical. What is the source of all this traffic, and is it the right traffic?
It is possible to drive a lot of traffic to your site by using directories (as mentioned above) or even tricking people into visiting your site. Increased traffic may look good on a graph, but keep in mind your bounce rate (the percentage of people who leave right away because this isn’t the page they were looking for). High traffic will not affect your SEO.
The best traffic comes from people who want to see your site, and if they like what they know, they may share your link on their blog, Twitter, or website – this is more likely to increase SEO.
“We can guarantee number one on Google.”
An SEO company may make a bold statement to get you to the top of Google. Be wary if they can claim this before they even know what your keywords are! If your keyword is viral, there’s no way they can guarantee you’ll be number one. They really mean that they’ll get your website ranked #1 for some obscure keyword phrase, but if this isn’t the phrase your potential customers are searching for, it’s pointless.
And what does ranking first in Google mean these days? After all, everyone’s search results on Google now differ based on location, search history, and social factors.
“It’s a complicated technical procedure.”
Okay, I admit that getting your website ranked highly in search engines can be a complicated process, but don’t let science and technical jargon blind you.
True, there are many mathematical aspects to SEO, but getting people to your site requires a lot of good old-fashioned marketing skills, such as knowing who your audience is and where they spend their time online, knowing what content would benefit or interest them, and speaking to potential customers in the language they would use, rather than just understanding the latest technology.
“It’s all about building links in SEO.”
We understand that incoming links are critical to your ranking success, but if your SEO company claims link building alone will improve your Google ranking, they are only doing half the job.
Your website must be optimized for your keywords and built so search engines can easily spider it. Other than links, Google considers many other factors, such as your website’s location and page download speed. Don’t overlook these; they’re just as important!
“A higher pagerank will result in a higher ranking.”
Pagerank is a calculation that considers the number of websites that link to you, the importance of each link based on how many sites link to them, and so on.
Search engines consider this one of many factors when determining how to rank your site, but it is far from the only one. It’s also worth noting that the PageRank calculated by toolbars isn’t the same as the real-time value used by Google. Again, it’s only an estimate, so take it with a grain of salt.
“Excellent content will boost your ranking.”
True, Google will reward fresh, unique content with high placement, but the sad reality is that content alone will not get you to the top spot.
You could have the best content in the world, but if your site is poorly built and difficult for search engines to spider, you’ll struggle to get the attention from Google that your content deserves. It’s like creating a fantastic theme park in the middle of nowhere and then forgetting to build a road up to it. Of course, unique content is essential, but you must also optimize your site, or your excellent content will go unnoticed.
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